SlubShop is your fashion trend destination and world’s first purely-trend based online shopping website. Fashion blog launched the online fashion store, SlubShop in December 2016.

SlubShop differentiates itself in the crowded online shopping market by showcasing products not by category but according to the latest runway trends. The products are handpicked by’s research team and the store currently caters to US, UK, Australia and India.

SlubShop seamlessly integrate content with shopping. Instead of focusing on the products and discounts, we showcase the trends spotted in the collections and how to wear it, so you can really connect with the product, and wear it confidently.

SlubShop is the newest addition to, one of India’s top fashion blogs, which already boasts a fashion trend consultancy, an original lifestyle comic series and a style-related question and answer section in addition to the daily blogs.

SlubShop caters to the blog’s existing user base of more than 250,000 monthly unique visitors, a social media following of over 200,000 users. With a focus on luxury fashion segment, SlubShop features a mix of high-low brands, with products ranging from $20 to $1500, sourced from to premium brands like Mango and Benetton to designer fashion houses like Dolce & Gabbana, Dior and Gucci.’s team of 7 fashion researchers analyse more than 1200 international fashion shows every year to predict what trends will rule the fashion world. Handpicked products are then selected accordingly to be put into the store’s “trend” pages, aiming to simplify the customers’ selection process.

SlubShop is for you – the smart, urban, professional woman, who likes to stay ahead of the fashion curve. In the age of social media, you have access to the latest fashion trends, and want to shop trendy products as soon as they’re seen in the fashion weeks. But the busy woman doesn’t have time to choose the trendiest products from amongst tens of thousands available online. Our trend-based shopping pages help you select the best and the latest. With products across beauty, apparel, shoes and accessories.